1. What was your first (or favorite) job youÛªve had?
I have very fond memories of beingåÊco-owner at InterActive Communication. As co-owner, I had to be immersed in all areas of the business: fromåÊmarketing and product development to pricing and operations. The shipping department even taught me how to drive a fork lift.
2. What are the 3 most important components for your personal and professional success?
Passion, Drive, Natural curiosity
3. What characteristics do you value most when hiring new marketing talent for your team?
Aptitude, Attitude, Curiosity
4. What piece of technology are you looking forward to using or implementing at Sprint?
I’m really looking forward to implementing additional automated marketing tools utilizing the MarketoåÊplatform.
5. Which book would you recommend to your fellow CMOs right now?
Having a small child, right now the majority of my evening reading revolves around Dr. Seuss. Our favorite,åÊOh, the Places You’ll Go!, gives great advice for any age:
ÛÏYou have brains in your head. You have feet in your shoes. You can steer yourself in any direction you chooseÛ_åÊ But be sure to step with care and great tact and remember that LifeÛªs a Great Balancing Act. Û_And you will succeed. You will, indeed! 98 å_% guaranteed.ÛåÊ
Otherwise I would recommend anything from Malcolm Gladwell: Tipping Point, Blink, Outliers. I am intrigued with all of his writings as he is an economist who spins very thought-provoking yarns fromåÊinspiring observations.
6. Name one CMO who impresses you today and tell us why.
Vincent DeSantis, SVP and Global Chief Marketing Officer of Payless ShoeSource. He has an uncanny abilityåÊto distill complex situations down to very digestible, and often quite humorous, five to ten word explanations. Oh, and the fact that he has grown his companyÛªs international market share by double digits for the last several years.
7. Do you have a personal mantra, words of wisdom or favorite inspirational quote?
ÛÏIn the long history of humankind those who learned to collaborate and improvise most effectively have prevailed.Û ÛÒ Charles Darwin