With the consumer having more control than ever, obstacles are popping up in CMO positions that have been creating turmoil. This is most apparent in the tech industry where a whopping 51% of CMOs have been in their positions for less than 2 years. With all this disruption happening it is more important than ever for CMOs to make a lasting first impression. The first 100 days are crucial.
Visit this Solution Page to read the full article, check out other content, and to connect with your Solution Member Experts