by Cesar Brea, founding managing partner of Boston-based Force Five Partners, LLC, and author of Marketing and Sales Analytics
Today’s case studies about data-driven marketing present stories of leaders and their successes. After all, history is written by the winners (or their vendors). However, many CMOs may be feeling like they’ve been sucked into the jet engine of this Big Data thing, and are struggling to create some order from a chaos they’re chasing.
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