The most important responsibility a marketing leader has is to be the voice of the customer. Proficient CMO’s get to know their customers deeply on a three-dimensional level. As highly visible customer conversations are wielding increasing power over brand perceptions, dollars and peer-influence, those transparent conversations are also increasing marketing’s ability to know those customers better. CMO’s, here are a few ideas on how to the customer expert in your organize and gain true insight into your customer’s “why”.

After interviewing leading marketers, five behavior patterns were identified as the underpinnings of marketing genius. This article details Pattern #1: Construct Customer-Centricity in a quick why, what, how format to provide actionable ideas to help enhance your own marketing genius.

This article is part of a series covering excerpts from “Unlocking The Five Patterns of Marketing Genius”.

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