In an age of unprecedented technology, change and instantaneous communications it is becoming ever more challenging for Chief Marketing Officers to keep up with all of the new channels for distributing a brand’s message. From Twitter to Facebook, Instagram to Vine, Vimeo to YouTube and 100’s of social media channels available at our fingertips, how does an organization make strategic and day-to-day decisions on the delivery of messaging to an increasingly digitally social population?

Let’s look at three 20-something, socially savvy YouTube starts who are incredible role models to help answer this important question.

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