As CMO, you probably spend a LOT of time thinking about your customers. Finding and converting new customers is important but figuring out how to keep them is the tricky part. CMO Margaret Molloy and her team at Siegel+Gale believes that the secret behind customer retention is passionate employees who are engaged with your brand.

Whether they are sitting down with your customers face-to-face or answering their questions on social media, your employees are the ones who are responsible for your customers’ day-to-day experiences with the brand. If your employees are happy, your customers will be too… Still not convinced? Watch this video to learn more:

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