Episode 2: The Grammys, One Night Stand Year Round

Featuring CMO Club Member Evan Greene, CMO of The Recording Academy.

It’s not just “watch the show and we’re done.” When you’re dealing with a brand that doesn’t necessarily have a product to sell and has programs for brands, bands and fans, your marketing game MUST be top notch. Enter Evan Greene. We’ll listen a little closely as he drops some knowledge about a familiar organization that celebrates artistry and empowers musicians and their fans worldwide. When the Grammys award show is over, the marketing is just getting started.

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