Personally, I have been at the intersection of marketing, technology and storytelling for many years now. And, I’ve been on both sides of the fence – first at a global digital agency providing marketing technology services to leading Fortune 500 and now on the corporate side, working as the Global Head of Marketing Technology & Innovation at Kimberly Clark, one of the largest global CPG manufacturers in the world.
Throughout this journey, I have driven and utilized millions of dollars across enterprise, emerging and innovative marketing technology capabilities with a hope to drive business growth (sometimes). Some of the initiatives did make sense and yielded in tremendous growth and ROI and some that have failed. I have benefited from great studies and marketing technology research work as well as infographic and landscapes like these ones to name a few:
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