Today’s profitable, result-generating relationships are frequently forged via online content, conversations and relationships. CMOs, however, often struggle to personally build a consistent social presence online due to competing priorities for their time. What can CMOs do to empower their teams to build relationships socially that deliver real business results?

Our Denver Chapter discussed these challenges and more at their recent CMO Club dinner led by marketing strategist, speaker and the co-founder and CEO of Boom! Social, Kim Garst. One thing that sets Kim — a true social media icon — apart is her ability to tie social presence to business outcomes. She shared her ideas on social with a group of many of Colorado’s finest marketing leaders in these three areas:

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