In the whirlwind that is marketing today, how do you create clear, actionable goals that create focus on the right things? It’s an on-going challenge as marketers are being asked to produce measurable value while managing more with less in shorter timeframes. Here is how to set goals and achieve focus to navigate the dynamic world of marketing.

After interviewing leading marketers, five behavior patterns were identified as the underpinnings of marketing genius. This article details Pattern #2: Gel Goals and Hone Focus in a quick why, what, how format to provide actionable ideas to help enhance your own marketing genius.

This article is part of a series covering excerpts from “Unlocking The Five Patterns of Marketing Genius”.

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