Get to Know Your Philadelphia Chapter President: Melinda Welsh

Get to know your Philadelphia Chapter President: Melinda Welsh. Melinda is the Chief Marketing Officer & Head of Consumer Lending, Chase Auto at JPMorgan Chase & Co., and has been a CMO Club Member since February of 2014. She has been active in chapter dinners, a roundtable leader, a featured speaker at CMO Club Summits and a 2016 CMO President’s Circle Award Winner. Connect with Melinda on LinkedIn.

Here is some additional content Melinda has been featured or participated in:

Melinda has also been featured in our #CMOrapidFire campaign.
Thank you for all you do, Melinda! Learn more about the Philadelphia Chapter and join Melinda for the next Philly Chapter event. Check out the recent feature on Tampa Chapter President, Renée Baker here.

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Achieving Marketing Investment and Mix Optimization
Aligning and Delivering Brand Purpose and Mission Driven Brands
Building Community Around your Brand
Building High Impact Internal Agency Function
Creating Customer-Centric Company Culture
Creating Highly Effective and Agile Teams
Delivering and Communicating Marketings Value to the Organization
Delivering More Creativity and Effective Story Telling
Designing New Organization Structure in Era of Change
Differentiating and Improving Content Marketing Effectiveness
Effective Integration of Mergers and Acquisitions
Implementing Account Based Marketing and Sales (ABM)
Implementing Measurements for Improved Accountability
Improving Experiential and Event Engagement and ROI
Improving Personal Branding & Career Success
Improving Personalization and Customer Knowledge
Improving Relationships with CEO, C-Suite, and Board
Leading Company Wide Business Transformation
Leading Company Wide Digital Transformation
Leading Effective Global Marketing Organization
Leveraging Analytics and Insights for Marketing Success
Leveraging New Technologies & Marketing Platforms
Managing Changing Agency and Vendor Ecosystems
Managing Talent Recruitment, Development and Motivation
More Effective Company Wide Engagement across Entire Customer Journey
More Effective Demand Generation and Inside Sales
Navigating Digital Marketing Landscape Challenges (Ad Fraud, Brand Safety)
Navigating New or Expanding Sales Channels (Partners, Ecommerce, Mobile)

Get to Know Your Philadelphia Chapter President: Melinda Welsh

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