When The CMO Clubhouse opened at Cannes Lions this year, a lively debate ensued over two issues that are hot in the marketing industry right now: brand personalization and what’s new in content distribution channels.
Personal vs. creepy: The line between good UX and going too far
In a world where brands know more than ever about their users, it is possible to tailor the experience to the individual – but there is a line companies need not cross. Senior marketers weighed in with some firm views and there were 3 recurring main points that brands need to keep in mind:
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