Tectonic shifts in marketing have given rise to a new breed of CMO: the Growth CMO. For CMOs, yesterday’s skills are just that—outdated— and insufficient for tomorrow’s success. A study conducted via a partnership between SAP, The CMO Club and Human 1.0 sheds light on four key dimensions that form the DNA of a Growth CMO. This report explains why and how — along with a self-assessment snapshot — a Growth CMO promotes a data-driven culture. This is the first of four DNA dimensions that most directly shape the creation of a Growth CMO. See how growth-oriented you are in the Growth CMO DNA dimension one of four.

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