Adweek recently highlighted HP for their Ad of the Day article, discussing how they leverage the cult following of Star Wars with the release of their own Special Edition notebook to “Keep Reinventing.”

With The Force Awakens hitting theaters last week, we decided to share these feel-good ads and see how the software company keeps reinventing itself – and it’s marketing – with the help of a household name.

For HP, it comes down to understanding the importance of having an ever-evolving brand and product.

“In the Star Wars universe, anyone who has passion, ingenuity and technology has the force to reinvent,” says Antonio Lucio, CMO at HP. “In our world, this same truth applies.”

By launching their latest Star Wars-themed series, the brand effectively showcases their newest technology in a way that hits home with consumers all around the world. Whether it’s a first date, a swimming competition or a passion for performing, HP shows that you can conquer your goals, and do it in style.

Check out this video, taking a behind-the-scenes look at how they applied two iconic soundtracks to the everyday lives of consumers in our galaxy, bringing something far far away, much closer to home:

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Watch more Star Wars ads in the Adweek article.

*Main Photo Credit: “HP Presents: Reinvent Romance with R2D2” commercial.