If you’re a B2C marketer who has not yet implemented a YouTube strategy, you’re likely missing the opportunity to connect with thousands (if not millions) of potential customers. Consider these statistics:

More than 1 billion unique users visit YouTube each month
Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth
According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
Mobile makes up almost 40% of YouTube’s global watch time

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