“Does form follow function in the digital world? Many brands are starting to say “yes,” as they turn increasingly often to emerging media to not only deliver their story, but also to enhance it. For luxury car brand Audi, this meant using emerging platforms to tell a story in a way that’s culturally relevant to their audience and on a platform where they’re encouraged to participate.
Loren Angelo, EVP and CMO of Audi of America, has been spearheading these digital efforts, and in our interview, we break down how to manage the inherent risk of these ideas for such a major brand. By the way, with Audi posting 45 consecutive monthly sales records, and Loren winning a Creativity Award at The CMO Club’s CMO Awards, it turns out you really can be creative and successful at the same time.” Drew Neisser – Originally appeared on TheDrewBlog.com
Download the full Interview