“Four brands, united in a global mission to bring fashion to those in need. It’s no superhero tale, it’s just another day in the life for Miki Racine Berardelli, CMO of clothing company Chico’s. Miki isn’t the kind to shy away from a challenge; in fact, she picked this job so she could juggle all the different responsibilities of a global multi-brand organization. If that doesn’t sound like someone who deserves a Rising Star award from The CMO Awards and The CMO Club, I don’t know who does.
As we spoke, I found out that this drive to balance different roles goes way beyond a little brand dancing. Miki is not just interested in enhancing the customer experience on her existing channels, but she also gives critical advice for aggressively expanding your social media and developing mobile sites and applications. Super villains beware” Originally appeared on TheDrewBlog.com
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