You’ve probably noticed that in the past 5 years or so, the term ‘storytelling’ has been bandied about, almost ad nauseum. While it’s undoubtedly a great lens for your overall marketing activities, it’s far too often a misunderstood term, or worse yet, misused to justify a host of unrelated exercises in futility.

However, when well-crafted, your brand’s story can be incredibly compelling, and propel your entire marketing program at light-speed.

Visit this Solution Page to read the full article, check out other content, and to connect with your Solution Member Experts