Providing a product that solves a need is important, but CMOs need to look beyond the core offer in order to really stand out to customers. Russ Meyer, Global Director of Strategy and Insights, and his team at Siegel+Gale, shares the key components of simplicity, and how one of them—usefulness—can set your brand apart.
When increasing usefulness, he recommends looking at the edges of the user experience, from acquisition to restocking, in order to think of creative ways to surprise and delight your customers. By knowing how people behave and think of your brand, you will be able to enhance the entire customer journey. Watch this video for creative ideas for making your brand more useful: