Jen Compton, VP of Marketing for the Boston Bruins blew us away at the recent Boston CMO Club dinner event. While the professional ice hockey team is impressive — started in 1924, the oldest hockey team in the United States and the winner of six Stanley Cup championships. Their marketing leader is even more impressive. See below for Jen’s four key insights shared with the CMO Club attendees. Cleverly captured in sports vernacular, these key take-aways are lessons for all senior marketers.
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