CMO’s are you looking for a new social media strategy to boost engagement, generate leads, build brand awareness, and promote your business? Look no further than the people that are right in front of you every day, your employees.

Not only does content shared by employees receive 8 times more engagement, but 52% consumers trust an “average employee” (Edelman Trust Barometer). So, turn your “average employees” into your top brand ambassadors!

How, you ask? Use these 5 simple steps to empower your team and start building relationships:

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