Synopsis Magnification is the key to doing more with less. Expanding your circle of influence multiplies your resources and increases your probability of and levels of success. How do you build buy-in from wider audiences — internally and externally — to embrace your ideas and help to further catalyze your marketing mindset? It’s about being crystal clear and authentic and leveraging the “six degrees of separation” concept. Read on for ideas that can make a difference…

After interviewing leading marketers, five behavior patterns were identified as the underpinnings of marketing genius. This article details Pattern #5: Magnify Marketing Mindset in a quick why, what, how format to provide actionable ideas to help enhance your own marketing genius.

This article is part of a series covering excerpts from “Unlocking The Five Patterns of Marketing Genius” .

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