The CMO Club is excited to share the latest marketing and leadership news featuring our inspiring members. Check out the recap below of CMO Club members featured on our site and all across the web – give a big hand to members who earned accolades or new positions recently.

Members on theCMOclub.com

Journeys – Carla Piñeyro Sublett, IBM
Meet Carla Piñeyro Sublett, SVP and CMO of IBM. Her work journey took her to Dell, Rackspace and, NI and her personal one a year-long sabbatical around the world. She shares the power of connection, a superpower we all have, and hints for Finding Ubuntu.

Pursue an independent Board seat with these top tips from Jana Rich and Dave Scott
Ready to pursue an independent BOD seat? Elevate your readiness with top tips from Jana Rich and Dave Scott. Jana and Dave share what top companies look for; how BOD searches are conducted; how successful candidates land the seat.

Stemming the “She-Cession” Tide
Kim Feil, Aspire Brands CMO & CSO, Colette LaForce, 6x CMO & Independent Director, and Marti Walsh, NAPA AUTO PARTS VP of Marketing shared actionable, future-building insights on how to address the troubling trend of “self-selected talent attrition” of women in a recent virtual roundtable.

Journeys – Zena Arnold, Kimberly-Clark
We caught up with Zena Srivatsa Arnold, Chief Digital & Marketing Officer at Kimberly-Clark. A CPG and tech veteran, Zena has built and managed some of the world’s most iconic and innovative consumer and tech brands at Google, Kellogg Company, and Procter & Gamble. With a background in computer science, she started her career at GE. We asked Zena to share her journey with us.

Returning to the Office – A CMO Solution Guide
With offices reopening, we surveyed CMO Club members across a wide range of B2B and B2C organizations and industries to understand the shifts that companies are making. We also conducted in-depth interviews with Cindy Donohoe, EVP & Chief Marketing Officer at Highmark Health, Michael Barrette, Chief Marketing and Sales Officer at Dippin Dots and Doc Popcorn, Eric Dahmer, VP & Head of Marketing for Natures Way, JD Dillon, Chief Marketing Officer at Tigo Energy, Heather Malenshek, SVP, CMO for Land O’Lakes, Guillermo Plasencia Chief Marketing Officer & Co-Founder at joinmytrip.com, and Will Stacy, EVP, Chief Marketing & Digital Officer at GM Financial. What we learned: the post-pandemic workplace is far from a return to normalcy.

A warm welcome to all our new CMO Club members from April, May, and June!

Celebrating members’ successes

Congrats to these members on their new roles!

Members across the web

Why an integrated brand strategy is vital and how can you develop it
Peeyush Dubey, CMO for LTI proposes simple steps that can be applied in any sector or region. The primary objectives for all marketing teams should be: understanding the changing buyer, navigating their journeys, and enriching their experience at every touchpoint.

IBM’s Carla Piñeyro Sublett is taking ‘a completely new approach’ to B2B marketing
Carla Piñyero Sublett feels as though she has been preparing for her new job for 20 years. The IBM SVP, CMO, who joined in February, has led marketing at some of the world’s largest B2B tech organizations, including 15 years at Dell, three years at cloud provider Rackspace and two years at National Instruments.

Audience-Based Advertising with Cadillac CMO Melissa Grady
Melissa Grady, CMO for Cadillac talks about their audience-first strategy with Roku.

The Benefit Cosmetics x Crocs collaboration is here
Heidi Cooley, SVP and CMO at Crocs commented “We’re two brands that believe in self-expression and having fun… Together, we’re tapping into the excitement and energy of the unexpected while taking our footwear and moulding it into something memorable for our fans.”

Marketing and CX Don’t See Eye to Eye on Customer Experience: Here’s How to Fix It
According to former Aetna CMO David Edelman, “Customer-centric enterprises make it a priority to align the entire organization around their customers. Regardless of whether CX lives within marketing or is separate from it, the way a brand markets itself has to be consistent with what customers actually experience or those customers are never coming back.”

El Pollo Loco’s VP of Digital Takes The Brand (And Its Food) To New Heights
Who said chickens couldn’t fly? With a background ranging from naming a global Ford concept vehicle to launching the original McDonald’s mobile app, Andrew Rebhun is now transforming El Pollo Loco’s digital strategy as their VP of Digital.

What’s Next for Diversity and Inclusion in Wealth Management?
D&I work “is about pursuing progress before perfection,” according to Renée Baker, head of Private Client Group Advisor Inclusion Networks for Raymond James. The industry has recognized the importance of these issues, Baker explained, “and the key difference I’ve seen is the intentionality and focus on a [well-]thought-out D&I strategy — and working alongside each other to measure accountability.”

Six Steps to Build a Good Growth Engine
Vineet Mehra, Chief Growth and Customer Experience Officer for Good Eggs shares six crucial steps for building a scalable, data-driven growth engine and developing dynamic and effective teams, processes, technology, and reporting designed to achieve growth objectives.

5 Ways CMOs Can Champion Growth and Creativity Within the Organization
Extraordinary CMO, including Tariq Hassan, CMO, Petco show do they inspire their teams to reach new heights.

Why The CFO Is Key To Proving Marketing’s Business Value
In chatting with Forrester, Mastercard CMO Raja Rajamannar said, “Unless marketers equip themselves with data, finance acumen, and the ability to correlate marketing activity with business impact, they will become hopelessly obsolete and get left behind.”

In Conversation With CrowdStreet’s CMO, Brent Hieggelke
Investing in commercial real estate has long been reserved for bigwigs and Millionaires and has been inaccessible for, well…normal, everyday folks. CrowdStreet is finally changing the game. What makes CrowdStreet so different from other commercial real estate investment platforms? MU30 spoke with Brent Hieggelke, CrowdStreet’s CMO, to find out.

New ‘vignettes’ remind B2B players that Vonage does more than residential telco
One year after Joy Corso was appointed Chief Marketer at Vonage, the American cloud communications provider has today launched a new brand platform designed to refresh the brand’s image and drive B2B growth.