The CMO Club is excited to share the latest marketing and leadership news featuring our inspiring members. Check out the recap below of CMO Club members featured on our site and all across the web – give a big hand to members who earned accolades or new positions recently.
Members On theCMOclub.com
Tips from the Top: CMOs Share Advice and Stories for a Standout Interview
A group of CMO Club members including Megan Lueders, Muriel Lotto, Luis Casado, Ben Buckton, Ana Villegas, Fara Howard, Will Stacy IV, JD Dillon, Doug Zarkin, and Heather Malenshek, offer advice and real stories on how marketers can stand out in an interview.
Journeys – Manny Rodriguez, UCHealth
We caught up with Manny Rodriguez, chief marketing, experience, and customer officer at UCHealth for our new Journeys series. Manny reflects on his journey–sharing defining moments, and how empathy, commitment, and the power of storytelling can lead to personal and professional triumphs.
Celebrating members’ successes
- Dave Scott joins CM Group Board of Directors
- At Home Group Inc. named to Newsweek’s America’s Best Loyalty Programs 2021. Congrats to Ashley Sheetz, At Home’s chief marketing officer and chief digital officer.
- Congrats to Simon Schaffer-Goldman on being promoted to President at Case Paper Co.
- Congrats to Rick Gomez on being promoted to Target’s Food and Beverage Chief.
Congrats to these members on their new roles!
- Denise Broady, CMO, Appian Corporation
- Kriselle Laran, Vice President, Brand Marketing & Integrated Communications, Cricut
- Dan Hennessy, Chief Sales Officer, FIFCO USA
- Glenn Thomas, Chief Commercial Officer, QMENTA Inc.
- Marissa Leone Carlson, SVP, CMO, Intelerad Medical Systems
- Steven Handmaker, CMO, Marsh & McLennan Agency
Members across the web
Marketing Helps PenFed Rack Up Major Growth Under Open Charter
Less than a year after Gaurav Bhatia came aboard (as PenFed Credit Union’s CMO) and began implementing efforts to expand came COVID-19, which slammed the brakes on many bank and credit union marketing efforts. They zigged. Bhatia zagged.
Podcast: B2B Virtual Events Done Better
In this Renegade Thinkers Unite podcast, Mandy Dhaliwal, CMO at Dell Boomi, Paige O’Neill, CMO at Sitecore, and David Fischette, CEO at Go West Creative Group shared everything about their virtual event experiences in 2020, both the good and the bad.
Valentine’s Day at Lowe’s? 50 couples will win a ‘Night of Lowemance’ date, plus there’s a virtual event for all
“We’re ready to get a little romantic in an unconventional way,” Marisa Thalberg, Lowe’s executive vice president, chief brand, and marketing officer, told USA TODAY. “Not all of the typical Valentine’s Day night outs will be available to people this year. We thought we can create a really different, fun, surprising, and safe Valentine’s Day experience.”
The CMO Circle: Leading marketing into the future
“Even heading into 2020, marketing was going through an incredibly complex period of change. Add the pandemic and social injustices and political dynamics, and last year was a watershed moment,” said Jon Suarez-Davis, Salesforce SVP, Marketing Strategy & Innovation. Suarez-Davis introduced the findings of research jointly commissioned by the Mobile Marketing Association and Salesforce and published in the November-December 2020 issue of Harvard Business Review.
A Conversation With Wheels Up CMO Lee Applbaum On The Rightsizing Of Instinct And A Return To Smiling Again
Lee Applbaum is the new CMO of private jet darling Wheels Up where he has recently come on board to help democratize the brand. His focus will be on widening the aperture of the brand to be best attuned to the current environment, while also helping prime the company for its upcoming IPO.
Tagline podcast: Creativity + Collaboration with Melissa Etheridge, Chris Curtin, Jared Gutstadt, and Adam Shlachter
Artist and activist Melissa Etheridge, Visa’s Chief Brand & Innovation Marketing Officer, Chris Curtin, and Jingle Jared Gutstadt sit down with Publicis Media’s Global Innovation President Adam Shlachter to talk about the magic that happens from the mashup ups of brands and music and tech and purpose-revealing the secrets to great collaborations, the importance of surrounding yourself with creative people and winning through the power of disruption.
Ortus Chats: CMO series podcast with Ben Buckton
Ben Buckton, the Chief Marketing and People Officer of Shakespeare Martineau, join Ortus Chats for a 5-minute knowledge-sharing chat with our Marketing Coordinator, Martie Bautista.
Will Clubhouse be the next social media platform for marketers?
Clubhouse, an invite-only audio chat app with a reported $1 billion valuation, is quickly becoming the talk of the tech world. Late last week, that buzz extended to the ad world as Burger King parent company Restaurant Brands International (RBI) hosted an hour-long chat with executives, including RBI global CMO Fernando Machado, just a day after reporting its full-year and fourth quarter 2020 earnings results.
Leaders as Teachers – Agile Marketing: Phil Clement, CMO of Johnson Controls on Authentic Marketing
Phil Clement, CMO of Johnson Controls shares his experiences leading through crisis now and in the past, and advice for marketers and leaders during tough times.
Cadillac ad banks on nostalgia to sell future
Scissorhands, as a “unique and fun way” to tell a story and show that Cadillac offers “truly hands-free driving,” said Melissa Grady, Cadillac’s chief marketing officer. “I think just the humanness of the story is what I really want to resonate,” Grady told Automotive News.
Mastercard’s Chief People Officer and CMCO on the ROI in People, Purpose, and Collaboration
The Business of Marketing sat down with Mastercard’s Michael Fraccaro, Chief People Officer and Raja Rajamannar, President, Healthcare Business and Chief Marketing and Communications Officer to discuss how the role of the CMO has been elevated as a direct result of 2020, the critical need to collaborate in and out of crisis mode, and how they drive growth for Mastercard together.
Executives Provide Advice On How To Lead The Board Of Directors
Kathy Collins, recent Chief Marketing Officer of Massage Envy, and other executives share advice on leading the Board.
Watch: Generation Next: What will it Take to Create a Truly Diverse Workforce?
Judy Toland, VP & Head of Scaled Solutions, Global Business Marketing and Head of Office, Facebook Chicago, hosted this discussion along with Walter Frye – Vice President, Global Brand Engagement & Design, American Express. In addition to her responsibilities at Facebook, Toland is also the executive sponsor of Elevate, the company’s DE&I initiative to support Black and Latinx and Hispanic communities by providing access to capital and resources for business development, as well as providing space for Black voices and stories, and internally, building a more diverse and inclusive workplace.
Vineet Mehra’s New Role at Sustainability-Focused Food Delivery Service
Vineet Mehra, former Global Chief Marketing Officer and Chief Customer Officer of Walgreens Boots Alliance announced his new role today as Chief Growth and Customer Experience Officer of Good Eggs, a fast-growing, sustainability-focused online food delivery service. Also announced today is that Good Eggs is in good shape having just raised $100 million dollars in new funding today.
Amex and Resy Have a New Way to Help Small Restaurants — and It Means You’ll Eat Better on Tuesdays
“We all miss our favorite local restaurants – the places where we’ve shared meals with family, celebrated special occasions with friends and relied on for late night cravings. As those experiences have been put on hold, the survival of our favorite places are in jeopardy,” said Elizabeth Rutledge, Chief Marketing Officer, American Express, in a statement. “With Order In, Help Out, we hope to inspire people to help keep our local restaurants in business, especially during the winter months, one of the slowest and toughest times of the year.”
Known for Repositioning Brands, Carla Piñeyro Sublett is IBM’s New CMO
IBM has named software marketing veteran Carla Piñeyro Sublett as senior vice president and chief marketing officer. Cited by IBM for her past work in revamping the brand focus for companies such as National Instruments and Rackspace, Sublett will now be charged with running all global marketing and brand initiatives.
21 things that CXOs might have to do differently in 2021
“With a digital-first mindset, there’s a good opportunity to be smarter about using data to make sure that our touchpoints with customers are intentional, mindful, and impactful. For marketers, smart use of data and AI delivers personalization, and personalization drives growth,” said Stephanie Buscemi, recent global CMO of Salesforce.
Damn Good Brands podcast: Mastercard CMO, Raja Rajamannar on Serving vs. Selling
In this conversation, Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard, delves further into the concept of serving vs. selling and discusses the evolution of Mastercard’s Priceless campaign, the magic of comms-led creative, and the fascinating world of sonic branding.
Duolingo’s First Global Campaign Focuses on Making Language Fun (and a Bit Political)
In recent years, Duolingo has rapidly risen to the top of the crowded category of language-learning apps. Now, it’s looking to build on that momentum with its first global marketing push: a colorful campaign from Wieden+Kennedy Amsterdam and Duolingo CMO Cammie Dunaway.
Podcast: What is Quantum Marketing? Mastercard CMO Raja Rajamannar Interview
In The GaryVee Audio Experience, Gary chats with Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard, talking about Raja’s new book “Quantum Marketing” and his thoughts and the requirements for being a successful marketer today. We also discuss the shock that I was met with when I entered the Fortune 500 space 13 years ago due to the way that executives ran their businesses.
11 Signs That Prove You’re Good at Your Job
You take the time to learn. Beth Comstock, former vice president of General Electric, says she dedicated 10% of her working time to what she calls ‘discovery.’ Comstock said, “Can I spend 10% of my time every week reading, going to sites like Singularity, TED, talking to people, going to events in my industry, asking people: what trends do you see? What are you worried about? What are you excited about?”
Seven Ways To Create A Successful Mobile App Strategy
Brands need to be ready with their customer and associate apps in order to gain market share and retain front-line employees. Anand Rao is SVP for Marketing and E-commerce at AutoNation shares seven key principles to follow to launch a successful app.
Mastercard CMO: Why Innovators Need to Speak ‘The Language of Business’
Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard discusses his take on why he thinks traditional advertising “is dead” and how to react, the new role of emerging technology and data in marketing, and more.