Monthly Member Shoutouts – May 2020 Edition

The CMO Club is excited to share the latest marketing and leadership news featuring our inspiring members. Check out the recap below of CMO Club members featured on our site and all across the web – give a big hand to members who earned accolades or new positions recently.

Members on thecmoclub.com

CMO ClubHouse Conversations with Irma and Manish Shrivastava
Manish and Irma Shrivastava talk about the immigrant experience, pivoting in a major crisis, and finding happiness in a two-CMO home.

CMO ClubHouse Conversations with Jessica Crimmins
Jessica Crimmins from the Greater Boston Food Bank talks about feeding an ever-growing number of people, the importance of storytelling, and the hope she feels for the future.

CMO ClubHouse Conversations with Gordon Ho
Gordon Ho talks with us about what prepared him for leading at the epicenter of a pandemic with the whole world’s attention riveted on what happens next, his core marketing beliefs, and his never-ending hope for the future.

Celebrating member’s successes:

Annual IBM List Celebrates Global Women Leaders Shaping Future Of Artificial Intelligence
IBM has unveiled its list of Women Leaders in AI, recognizing 35 exceptional female business leaders from 12 countries who are using artificial intelligence to drive transformation, growth, and innovation across a wide variety of industries.  Congrats to CMO Club member Carol Chen, Global Marketing VP, Shell for making the lists!

Eliassen Group Named to Inc. Magazine’s List of Best Workplaces for 2020
Eliassen Group is one of the highest-scoring businesses, with standout employee engagement. Congrats to Sandra Callahan, VP of Marketing at Eliassen Group.

Ben Buckton promoted to chief marketing and people officer
UK top 55 law firm, Shakespeare Martineau promoted Ben Buckton after an organisational restructure. Buckton previously served as Marketing Director.

Helium 10 Hires and Promotes Key Executives
Among new hires, Ryan Iyengar joins Helium 10 as the company’s new Chief Revenue Officer. He will be responsible for managing the sales and marketing functions, as well as expanding into new markets and customer segments.

Members across the web:

IAA releases advice from global marketing leaders about keeping staff safe and motivated throughout COVID-19
The IAA has collated messages of support and advice from 27 marketing communications leaders from around the world, including Antonio Lucio, Global Chief Marketing Officer at Facebook, targeted at businesses navigating the crisis.

A message that hugs you and makes you smile: Burger King’s Fernando Machado
Fernando Machado, Global CMO of Burger King, appeals to fellow marketers to stop “for good” stunts. “It’s time for concrete actions which will have a positive impact on the life of others.”

Great Minds Podcast: SAP’s Global CMO: Humor and Purpose Driven-Change
Alicia Tillman is responsible for the creation and acceleration of SAPs marketing and brand recognition on a global scale. Tillman has continued building the brand around how SAP is helping the world run better and improving people’s lives.

L’Oréal Paris gets creative with celebrity endorsement during the Covid-19 crisis
Global Brand President of L’Oreal Paris, Delphine Viguier-Hovasse said, “Just as many of us are working from home, so too is our spokesperson Eva Longoria… The crisis hasn’t stopped L’Oréal Paris from imagining new ways to create original forms of connection with our consumers.”

Apple’s WWDC 2020 will have more people watching than ever before
Developers now know Apple’s WWDC show will take place for free online starting on June 22. We’re losing precious opportunities for personal connection, but there’s some big advantages here. “WWDC20 will be our biggest yet,” promised Phil Schiller, Apple’s SVP of Worldwide Marketing.

Inspiration From Two Brand Leaders: Karlie Kloss and SAP’s Alicia Tillman on What Happens When We Press Pause in Our Daily Lives
Karlie Kloss, founder of Kode With Klossy, and SAP’s Alicia Tillman discuss challenges and solutions for teams that are working from home during the coronavirus pandemic.

Camila Casale, CMO at Claro Enterprise Solutions on the Ivy Podcast
In this 15 minute podcast, Camila Casale discusses digital transformation and how CMOs can manage their relationships with CIOs.

Securing The Growing Digital Opportunity
People have been talking about the world “going digital” for the last decade and anticipating the arrival of a digital-first world. But even the most enthusiastic futurist or technologist couldn’t have forecast that by the first week of May 2020. Gary Sevounts, CMO at Kount, told PYMNTS, consumers and businesses alike have nearly entirely reoriented themselves around digital.

What Reuters Events learned from going all-in on virtual
Piers Latimer, managing director of Reuters Events, shared what he learned from launching its first virtual conference last month with just four weeks’ notice. With Reuters CMO Josh London setting out how he is reimagining the 168-year-old newswire business for 2020, Reuters’ hastily rebuilt live events business is just part of its evolution strategy.

Northwell Health launches ’Hope Tracker’ in the heart of NYC
A digital outdoor mega board, the ’Hope Tracker’ is displayed on the 7th Avenue Madison Square Garden marquee. It highlights the increasing number of patients who have successfully defeated the virus at one of the health system’s 23 hospitals. Ramon Soto, SVP and chief marketing and communications officer at Northwell said, “Recovery is an important storyline to the situation we continue to face.”

For marketers, fraud-free campaigns put an accurate lens onto audience humanity
According to Dan Lowden, CMO of White Ops, as marketing has become increasingly digital, metrics-driven tactics that drive higher conversion rates and better business results have become a must.  Marketers need to identify the most likely buyer, discover ways to get a compelling message in front of a particular buyer.

As Tentpole Tech Events Move Online, CMOs Are Seeking Deeper Digital Integration
While many industry leaders are still grappling with how to proceed with events in the COVID-19 era, the chief marketing officers of some of the biggest tech companies (IBM, Salesforce, Adobe) are taking their tentpole conferences online, coming up with new ways to attract an audience without the draw of a stage.

Cadillac’s CMO wants the upfronts to evolve to meet a disruptive moment
During a webinar hosted by Innovid, Melissa Grady talked about growing difficulties in areas like measurement and where new brand opportunities lie during the pandemic.

QSRs Shift Marketing Strategies To Adapt To Changing Consumer Behaviors
According to Fernando Machado, fellow QSR Burger King’s CMO, the consumer shift toward delivery and pickup is likely to be the biggest long-term change for QSRs, calling it a “safe haven” for fast food.

The CMO’s New M.O.—Catching Up With SAP’s Alicia Tillman
A new series that will look at how some of the most experienced CMOs are evolving their M.O.s in response to the new normal. Alicia Tillman, CMO at SAP kick it off.

What Marketing Executives Wished They’d Known When They First Started Their Careers
Kimberly Whitler asks executive leaders the same set of questions designed to provide insight and advice to aspiring C-level growth engineers (i.e., marketers). Kathy Collins, CMO of Massage Envy shares her perspective.

Chief Markers weigh in on diversity, inclusion, equity, and equality
The No. 1 topic that continuously rises to the top is growth and how to drive it for the short and long term. And the No. 1 answer is always having diverse teams and being inclusive to expand ideas and authentically connect to the colorful world we live in. CMO Club members including Antonio Lucio, Global CMO at Facebook, Pam Kaufman, President, Consumer Products at ViacomCBS, Rick Gomez, Chief Marketing, Digital and Strategy Officer at Target, Daniel Cherry III, CMO at Activision Blizzard Esports, Tariq Hassan, CMO at Petco, and Chris Capossela, CMO of Microsoft

Genesys Survey Finds Nearly 50% of Consumers Feel Companies Lack Empathy When Delivering Customer Service
“Businesses that recognize the inextricable link between empathy and truly personalized experiences hold the key to establishing customer trust and long-term loyalty – especially as we navigate the longer-term impacts of COVID-19,” said Merijn te Booij, chief marketing officer at Genesys.

5 Lessons From Burger King CMO Fernando Machado On Marketing During Covid-19
As the Covid-19 crisis swept around the world, Burger King and its parent company, Restaurant Brands International, have used a global footprint to track what works in various markets and then implement the best ideas in others. According to Fernando Machado, the ideas range from “super basic to things more complicated.”

Pivot or pause? With the 2020 Games postponed, Olympics sponsors are adapting their ads
When announced that the Tokyo 2020 Olympics had been postponed, the International Olympic Committee’s 14 global sponsors faced an unusual marketing decision: Simply put the campaigns they worked on for the past two years in a drawer, ready to be opened again in 2021; or to adapt their plans but continue promoting their official Olympic partner status. “When we thought about all the different things we already produced or were producing, we thought, ‘Gosh, the world could use a bit of Olympic spirit right now,” said Chris Curtin, Visa’s brand and innovation marketing officer.

Mastercard brings Priceless experiences lineup online
Mastercard’s focus during the coronavirus crisis has been to support customers, CMO Raja Rajamannar recently told Marketing Dive. “But the time is not to sell, this is a time to serve,” he said in an April phone interview. “This is a time to enable and not be opportunistic.”

How creative technology is transforming the industry
A documentary exploring decades of industry change and what’s next. Ad Age President and Publisher Josh Golden chats with Mary Ellen Dugan, CMO at WP Engine and more, about the film and how creative technology continues to reinvent the rules of advertising.