The CMO Club is excited to share the latest marketing and leadership news featuring our inspiring members. Check out the recap below of CMO Club members featured on our site and all across the web – give a big hand to members who earned accolades or new positions recently.
Members on theCMOclub.com
Candid Advice from Mark Ritson and Sebastian Micozzi at the 2021 EMEA Summit
During the 2021 EMEA Summit, Mark Ritson and Sebastian Micozzi kicked off the event with a keynote, giving their thoughts and insights on the varying roles of CMOs today.
Reporting to the CEO: The metrics and initiatives they care about most
We asked a group of CMO Club members Bonni DeWoskin, Tony Kempa, JD Dillon, Doug Zarkin, Leor Franks, Faisal Laljee, and Suneeta Motala: “What metrics and initiatives are the most important to your CEO right now?” See what they had to say.
All Eyes on Marketing: Strategies to Accelerate Growth with Carol Chen and Christine Delfaut-Sara
Carol Chen, Global Lubricants Marketing VP at Shell, and Christine Delfaut-Sara, Deputy Managing Director Marketing & Communication at Nuxe Group, share practical advice on how their businesses are accelerating growth.
The CMO in the Mirror: Redefining Yourself and Your Career with Leor Franks
During the recent #CMOclub EMEA Innovation and Inspiration Summit, Leor Franks, now CMO at London law firm Kingsley Napley, described how he applied his marketing skills to build a personal brand – and how it helped him land his ideal job.
Celebrating members’ successes
- Congrats to Bala Vishwanath and CoreStack for being named Gold Stevie® Award Winner in 2021 American Business Awards in Cloud Infrastructure.
- Microsoft Named as Cannes Lions Creative Marketer of the Year – Congrats to Chris Capossela, CMO for Microsoft.
Congrats to these members on their new roles!
- Alan Littman, CMO, Rahr Corporation
- Paul Eschen, VP, Marketing, BizLibrary
- Brad Lande-Shannon, Chief People & Marketing Officer, Spring Health
- Rob Collins, Principal, MarketPro
- Gary Sevounts, CMO, Socure
- Jennifer Leggio, CMO, Virsec Systems
Members across the web
Deluxe supports small Black-owned businesses through Hulu TV series
“It’s a passion project, we love doing this,” explained Amanda Brinkman, Deluxe Chief Brand and Content Officer and the creator and co-host of the series. “The message is look how vital these small businesses are to their communities. The more we support small businesses the ripple effect is felt within the neighborhoods and the community. It’s really a celebration of how important small businesses are to our country to our economy and our neighborhoods”
Biggest Brands Reveal Their Customer Engagement Approach
“CleverTap Engage”, a new video interview series featuring the globe’s most respected CEOs and executives, shines a light on how to achieve meaningful and memorable customer engagement. The show recently launched with Dave Dabbah, CleverTap’s very own CMO; Sheri Bachstein, CEO of The Weather Company (an IBM Business) and GM of IBM Watson Advertising; and Raja Rajamannar, Mastercard’s healthcare business CMO and author of Quantum Marketing.
At Brand Innovator’s Media Buying Summit, Spring And Change Were In The Air
Marketers shared success stories in this area–Petco’s VP, Media Transformation, Jay Altshculer, and CMO, Tariq Hassan related how they saw demand for curbside delivery pick up tremendously at the beginning of the pandemic and how they were able to speed up the roll out of that feature, something that had been on their radar for a while.
Balancing Content & Product Marketing in a Product Company w/ Megan Lueders
In The Marketer’s Journey podcast, Megan Lueders, CMO at Silicon Labs talks about how the buyer journey is transitioning and the acceleration of digital has driven a need for content marketing and other touchpoints for product-driven businesses.
Drawing Inspiration From Operations To Marketing With Appian’s Denise Broady
Denise Broady, CMO at Appian discusses how she became the CMO at Appian and talks about her experience transitioning virtually and things to think about for anyone managing their career or taking on a new role.
MarTech Interview with Ellen Donahue-Dalton, Chief Marketing Officer at VillageMD
Ellen Donahue-Dalton, Chief Marketing Officer of VillageMD takes MarTech Series through a few marketing tips and her thoughts on the future of martech in this quick chat:
You’re A CMO. Now What? Seasoned Marketing Leaders Lend Advice
Korn Ferry published a guide, ‘You’re A CMO. Now What?’ to help incoming executives being appointed to the CMO role for the first time. In it, seasoned marketing leaders, including CMO Club member Marisa Thalberg, EVP, Chief Brand and Marketing Officer for Lowe’s, share their tips on succeeding in the C-suite, the advice they wish they’d gotten about being a CMO, and more.
CMO tenure slips to just 40 months – the lowest average since 2009
Marketing executives spent less time in post in 2020, extending a recent downward trend, according to the latest research from executive search firm Spencer Stuart.
How Covid-19 Led Kimberly-Clark To Embrace A More Agile Way Of Working
In June 2020, Zena Arnold took on a new role at Kimberly-Clark as its Chief Digital and Marketing Officer. Despite the difficulty of making this change during the middle of Covid-19, Arnold believes the lessons of the pandemic have shown companies the potential of a newfound agility in how they approach business.
Explorium uses machine learning to meet pandemic-fueled need for external business data
Among the many transformations that took place as a result of the global pandemic was disruption of traditional data sources. “We have seen the whole data market changing in the last year and a half with the pandemic coming in,” said Ajay Khanna, Chief Marketing Officer of Explorium.
Marketing’s Existential Crisis
CEOs don’t trust CMOs. That was true a decade ago, and it’s still true today. In fact, according to Mastercard CMO Raja Rajamannar, marketers today face an existential crisis. He notes that many companies, even major consumer brands like Hershey’s and Kraft, have actually eliminated the chief marketing officer position.