The CMO Club is excited to share the latest marketing and leadership news featuring our inspiring members. Check out the recap below of CMO Club members featured on our site and all across the web – give a big hand to members who earned accolades or new positions recently.
Members on thecmoclub.com
Improving Loyalty in the Era of Brand Promiscuity: A CMO Solution Guide
In thought leadership with Catalina, we surveyed nearly 70 chief marketing officers across a wide range of B2B and B2C organizations and industries to better understand how marketers are solving these important brand loyalty questions and challenges.
- Francis Perrin, CMO, Chateau St. Michelle
- Cindy Hess, VP Marketing, La Terra Fina
- Danielle Vona, CMO, Outback Steakhouse
- Andrea Adegas Faccio, CMO, Purina PetCare
- Guillermo Plasencia, Global CMO, wefox
Journeys: Reflections on Leadership with Violaine Basse
Violaine Basse, CMO of Ruinart shares perspectives on the career trajectory which has taken her to the top marketing role at the world’s oldest champagne house.
Celebrating member’s successes
- Three Indian American Executives, Mayur Gupta, Raja Rajamannar, and Vineet Mehra, Named Among Forbes’ Most Influential CMOs of 2020
- Fifth Anniversary FCS Jamie E. DePeau Leadership Award Honors Renée Baker, Head of Advisor Inclusion, Raymond James Financial, Inc.
- Congratulations to the 2020 CMO Awards Winners
- Announcing The 2020 CMO Awards Finalists
Congrats to these members on their new roles!
- Pete Markey, CMO at Boots
- Sabrina Isherwood, CMO at Veterinary Practice Partners
- Christian Orth, Marketing Director at Abbott
- Dan Csont, CMO at FLEETCOR
- Kevin Fleiss, CMO at Altum, Inc.
- Becky Chandler, GM at Armstrong World Industries
- Bayard Saunders, CMO at Just Auto Insurance, Inc.
Members across the web
10 big ideas in healthcare marketing
From the best tools healthcare marketers can use to reach patients to the increased responsibility to provide patients with reliable health information amid the pandemic, here are 10 big ideas that healthcare marketing executives, including Manny Rodriguez, chief marketing, experience and customer officer, UCHealth, shared with Becker’s Hospital Review in the past three months.
10 Marketing Officers Share How They are Staying Mentally Fit
AdWeek compiled the advice top marketing leaders have shared when it comes to staying mentally fit, ranging from your personal life-work balance to taking care of your team. CMO Club members, Denise Karkos, CMO, SiriusXM and Pandora, Daniel Cherry, General Manager, SVP, DC Comics, and Antonio Lucio, former Global CMO, Facebook, all share their advice.
How to Make the Call: Pivoting Your Marketing Strategy Post-Election Day and Pre-Holiday Season
“If leaders let earlier catastrophes echo in their head, it can lead to withdrawal at the very time that they actually need to be most available to others. Make sure you’re checking in with yourself,” Hilton’s former CMO Kellyn Smith Kenny told Adweek regarding election stress.
Why Mastercard has a marketing risk management function
Mastercard CMO Raja Rajamannar set up such a function three years ago and that decision has paid off during the current pandemic.
Kruger Products: Unapologetically Human
Kruger Products L.P. launched Unapologetically Human, a multi-brand campaign for Cashmere, Purex, SpongeTowels and Scotties. This is the first under the leadership of new CMO Susan Irving and the first brand spot created by Broken Heart Love Affair since the agency opened in late March.
Data Can Fight Fraud And Remove Friction For Holiday Season
The 2020 holiday shopping season will be different from any that have come before it, and much of the difference will revolve around digital capabilities. But everything else about the season is up in the air, Kount Chief Marketing Officer Gary Sevounts told PYMNTS.
Virtual daily huddles and wellness checks kept this company thriving
Josh Leatherman, chief marketing officer for Service Express, says leadership is often more about asking than telling, and by staying true to that principle, his company has been able to successfully navigate the challenges presented by the coronavirus.
Modern bots are almost indistinguishable from humans – and that’s a problem
A Q&A with Dan Lowden, CMO at bot mitigation firm White Ops.
“The Obsolescence of Marketing Has Begun, Like It Or Not” Raja Rajamannar, in podcast preview
In a new data-led marketing world, driven by technology, marketers are being left behind. The obsolescence of marketing has begun, declares Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard, in this excerpt from an upcoming podcast on Beet.TV.
2 health system chief marketing officers predict their toughest challenges in 2021
Here, two health system marketing leaders, Sandra Mackey, chief marketing officer at Bon Secours Mercy Health, and Manny Rodriguez, chief marketing, experience and customer officer at UCHealth, share what they think will be the 2021’s most critical challenges in the healthcare marketing field.
With a Fan-Free Masters, PGA Tour Superstore Checks In on the ‘Quiet Sign Guy’
PGA Tour Superstore chief marketing officer Jill Thomas said in a statement, “Before every great shot in modern golf history, a quiet sign marshal has raised his or her hand to quell the noise. It’s a small thing that all golf fans understand, and this is our lighthearted way of paying homage to them and all the volunteers who make the tournament, and the PGA Tour, so special.”
Long live the King: Burger King’s advertising plays a different game
Having been acquired by famously parsimonious private equity raiders in 2010, BK went on a cost-cutting and convention breaking journey. 3G’s famous ‘zero based budgeting’ approach managed to take out 25% of BK’s management and administrative costs between 2011 and 2013. Then, Fernando Machado hailed the king.
From Olympics to the World Cup, How COVID-19 Is Reshaping Sports Marketing
With the Olympic and Paralympic Games, men’s and women’s FIFA World Cup and NFL in its roster of sponsorships, Visa is one of the world’s most prominent corporate partners of global sporting events. Visa Chief Brand and Innovation Marketing Officer Chris Curtin shares insights on how the coronavirus pandemic has forced event sponsors and organizers to innovate in the face of unprecedented disruption to live sporting events.
For Top Restaurants, a Localized Digital Presence is Key to Survive the Pandemic, According to Research from SOCi
“As the pandemic has continued, consumers have rallied to support businesses in their local communities. This includes brick-and-mortar locations that are part of chain brands who equally serve communities with unique identities and needs,” said Monica Ho, CMO of SOCi. “CMOs must shift the way they think about the brand and focus on acting locally to survive in today’s market.”
New Research Defines 10 Building Blocks For Becoming A Great CMO
In a recent study conducted by Spencer Stuart and The Institute for Real Growth, ten capabilities were defined for modern CMOs in order to rise to an elite level. Rising above the noise is not easy but it is critical for getting the most out of a marketing budget. Brand leaders like Restaurant Brands International (Burger King) global CMO Fernando Machado are pushing the limits of what’s possible to engage with inattentive or skeptical consumers.
Markey Named Boots CMO
Boots has appointed TSB’s Pete Markey as chief marketing officer for Boots UK & ROI. At Boots, Markey will lead the strategic direction and performance of all Boots marketing activities and report to Vineet Mehra, senior vice-president, global chief marketing officer, Walgreens Boots Alliance, and chief customer officer, Walgreens.
Don’t Let ‘Dazzle’ Brands Deceive You
“I don’t have the media money to throw something at people that’s not going to stand out or get noticed. In this case, specifically, we were expecting some controversy and debate,” said Burger King’s global CMO Fernando Machado.