The CMO Club is excited to share the latest marketing and leadership news featuring our inspiring members. Check out the recap below of CMO Club members featured on our site and all across the web – give a big hand to members who earned accolades or new positions recently.
Members on thecmoclub.com
What Are the Winning Patterns for Marketing Organization Going Forward?
Michael Lacorazza, EVP and CMO at Wells Fargo, and Christine Cutten, Principal, Deloitte Consulting LLP, Customer Transformation practice at Deloitte, led a recent CMO Club Virtual Roundtable discussing the most significant findings from this year’s CMO Benchmarking Survey.
Celebrating member’s successes:
Congrats to these members on their new roles!
- Daniel Cherry III, General Manager, SVP at DC Comics
- Ed Dandridge, SVP and Chief Communications Officer of Global Operations at Boeing
- Amanda St L Jobbins, CMO at Infor
- Craig Rowley, CMO at Shutterfly, Inc.
- Julie Cary, CMO at Massage Envy
- Karyn Scott, CMO at Kloudspot Inc.
- Maurice Cooper, SVP, Brand & Category Marketing at Target
- Dan Marks, Partner & EVP at Infusion
Members across the web:
The CMO’s New M.O.—Glenn Thomas, Former CMO Of GE Healthcare, Discusses Whether The Pandemic Can Cure Healthcare
Glenn Thomas, former CMO of GE Healthcare discusses the brand health of those in the business of improving our health. He shares key insights on the complexity of this sector and how a monolithic view may be overly simplistic.
Experience management tales from the trenches
ASUG Chief Marketing Officer, Cheryl Parsons explained how she works with two research managers and a content manager to analyze customer sentiment data that’s captured and stored in a Qualtrics repository.
How General Mills Is Trying To Be A Force For Good In The World: An Interview With Chief Brand Officer Brad Hiranaga
General Mills’ Chief Brand Officer, Brad Hiranaga shares how their purpose is manifesting itself through their brands, and their attempts to be a force for good in the world with programs like Box Tops For Education which has donated a staggering $1 billion to schools throughout its lifetime.
CMO Job Changes Up 15% Despite COVID-19
The past six months have been a trying time for many, but not for marketers looking to take on a new role. Some notable “Pandemic Promotions” and appointments this year include Marisa Thalberg as chief brand & marketing officer at Lowe’s, Teresa May, SVP, CMO at American Woodmark, and Lucian Lui, SVP, Global Marketing, Iron Mountain.
How COVID-19 Is Quickening the Pace of Marketing Change at General Mills
Brad Hiranaga, chief brand officer for General Mills North America, joins the Marketer’s Brief podcast.
CMO Interview: Making sense of marketing during Covid-19
Susan Irving, CMO of Kruger, and Clinton Braganza, SVP of customer loyalty and partnerships at Scotiabank, share how they justified brand investment to their CFOs and where marketing dollars were most impactful during Covid-19, plus lessons learned on steering the ship in a storm and scenario planning for the future.
‘Don’t forget we’re marketing to people’ says Salesforce’s global CMO, Stephanie Buscemi
In an exclusive interaction with Brand Equity, the software giant’s executive vice president and global chief marketing officer, Stephanie Buscemi, talks about the power of empathy and ‘deep listening’ in helping brands to weather the current crisis.
How one cybersecurity firm keeps its marketing human
One company taking a different approach is White Ops, and CMO Dan Lowden.
How Smartsheet Built a $270M Revenue Machine Using Creative Marketing with CMO Anna Griffin (Podcast)
Smartsheet’s CMO, Anna Griffin, talks about how the software works as well as speak to the things that make her tick and how she got to be where she is today.
Ronald McDonald and the Burger King Kiss in New ‘Love Conquers All’ Pride Ad
“Our brand is always bold, edgy, and fun,” said Fernando Machado, global chief marketing officer for Burger King. “So showcasing this ‘impossible kiss’ is a way to demonstrate that love conquers all.”
Raymond James Creates Coaching Program For Its Black Advisors
Renée Baker, head of PCG Advisor Inclusion Networks at Raymond James, said it is important to continually enhance support for the Advisor Inclusion Networks and build new programming to help Black advisors navigate challenging times and grow their businesses. “Building on our continued support for our Black Financial Advisors Network and the firm’s pledge to the Black community, we are thrilled to bring this resource to our BFAN advisors and support teams,” she said.
Interview with Alicia Tillman, SAP’s Global CMO
Alicia Tillman, Global CMO of SAP, is responsible for creating and accelerating the company’s marketing strategy and brand recognition across the globe and she was recently ranked No. 14 on Forbes’ 2019 Most Influential CMO list.
Marketer’s Journey: Your Role or Industry: Which is Better to Love in Marketing? w/ Melanie Marcus
On this episode of The Marketer’s Journey, Melanie Marcus, CMO at Surescripts, talks about how Surescripts is moving through these ever-changing times that the pandemic has brought on, and though she has not always worked in the healthcare sector, the foundation of her career has always been built on doing what she loves.
Brands for Good: How the World’s Largest Consumer Brands Are ‘Accelerating Culture Change’
It was a sentiment echoed by Brad Hiranaga, Chief Brand Officer at General Mills. He admitted that lockdown made him more empathetic to people’s lives: “It enabled us to have a clearer definition as to what needs solving for consumers.”
How Cadillac Is Making Its Way Through a Very Different Car Market
What’s been driving CMO Melissa Grady during Covid with a new manifesto and multiple vehicle launches.
What corporate America’s top CMOs have learned about marketing in a pandemic
Reflecting on the early days of the pandemic during a Fortune Most Powerful Women virtual professional council for CMOs on Thursday, Salesforce EVP and CMO Stephanie Buscemi recalls, “We said, ‘Let’s look at everything we have planned and ask ourselves: Is this going to be relevant for these customers right now?’ A lot of it wasn’t.”
The new crisis PR: what should brands do when they’re ‘cancelled’?
Almost every week in 2020, a brand has been proclaimed ‘cancelled’ by the internet. In a world where outrage travels fast on Twitter, the sharp edge of activism is no longer reserved for just oil brands or big tobacco. So what’s now expected of advertisers that find themselves in the midst of a crisis? Delphine Viguier-Hovasse, Global Brand President, L’Oreal, asked model, Munroe Bergdorf, to be L’Oréal Paris’ diversity consultant.
Microsoft has a solution for work days that blend into home life: a virtual commute
Pandemic-related burnout and difficulty separating work and personal life has become a surprisingly common concern among Microsoft’s corporate customers, according to Chief Marketing Officer Chris Capossela. “The thing we didn’t predict that we’ve learned is now at the top of customers’ mind is really the well-being of their employees,” he said.
A conversation with Jill Thomas, CMO of PGA TOUR Superstore
Jill Thomas, Chief Marketing Officer for the PGA TOUR Superstore and major Florida Gator fan talks about her marketing career, her current role (and love of golf), and her advice for young marketers today.
Cringeworthy conversations: 4 healthcare marketers sound off on language they find most annoying
Manny Rodriguez, chief marketing, experience, and customer officer at UCHealth and three other hospital and health system marketing executives discuss the conversations they have found the most cringeworthy in 2020.