In today’s cutthroat ecommerce market, retailers must do whatever it takes to stay competitive. But with a deluge of flashy display ads, email promotions and sponsored content pelting consumers from all directions, it’s difficult to stand out. It doesn’t have to be this way. As it turns out, online retailers can rise above the competitive noise by leveraging customer identity to personalize marketing communications and user experiences. The consequent benefit? A “velvet rope” experience for consumers, and a boost for brands.

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