Pete Krainik, Founder and CEO of The CMO Club, and Alicia Tillman, CMO of SAP at Ariba, were recently featured on a BriefingsDirect podcast about how CMOs can build an effective modern marketing organization in an ever-changing world.

Moderated by Dana Gardner, Principal Analyst at Interarbor Solutions, the podcast was a thought-provoking discussion on how social media and business networks are shaping perceptions about brands, products and companies – and how marketers can embrace these technologies to drive sales.

Krainik and Tillman highlighted key areas that marketers can enhance their digital and mobile strategies, including:

  • Differentiating from competition and industry disruptors
  • Multi-channel presence and execution
  • Consistency and relevance in online content
  • Balancing digital and traditional strategies
  • Simplifying brand message
  • The best tools for automating and managing marketing execution

Click here to download the whole conversation on iTunes, or listen below.

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