How do you get your innovative ideas embraced, supported and implemented? It’s about cultivating common ground to establish synergistic and positive relationships. Four key actions help you play polite politics and get company buy-in: Clarity, Preparation, Communication and Fortitude. This article share specific tips in each area and includes ideas and examples.

After interviewing leading marketers, five behavior patterns were identified as the underpinnings of marketing genius. This article details Pattern #4: Play Polite Politics in a quick why, what, how format to provide actionable ideas to help enhance your own marketing genius.

This article is part of a series covering excerpts from “Unlocking The Five Patterns of Marketing Genius” .

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