In a new e-book by Drew Neisser, Founder & CEO of Renegade, he sat down with some of the world’s top marketers who are propelling their brands forward to learn their secrets to success. With topics running the gamut from building an army of loyal brand advocates to internal team development and mastering the alchemy of a perfect marketing mix, there are at least a few golden takeaways for each of us.
“’Well, that idea doesn’t apply to my industry,’ said no marketing leader ever,” said Pete Krainik, Founder & CEO, The CMO Club. “These are a group whose role binds them together with shared successes, some familiar failures and a few universal truths – like the importance of keeping a message relevant, knowing your target and, not surprisingly, establishing a solid network of fellow marketers, no matter which field they’re in.”
Click here to download Regenade Thinkers: 11 Trailblazing CMOs Any Business Can Learn From.
CMO’s Featured (in the order they appear): Sheryl Adkins-Green, CMO, Mary Kay; Stephanie Anderson, Former SVP & CMO, Time Warner Cable; Loren Angelo, Director of Marketing, Audi of America; Lee Applbaum, CMO, Patrón Spirits International AG; Miki Racine Berardelli, CEO, Kidbox; Douwe Bergsma, CMO, Consumer Business, Georgia-Pacific; Louise Camuto, Chief Creative Officer, The Camuto Group; Phil Clement, Global Chief Marketing and Communications Officer, Aon; Beth Comstock, Vice Chair, GE; Steven Handmaker, CMO, Assurance; John Hayes, CMO, American Express.