Richard Honiball, the new CMO Solution Chair, shares his insights as head of the CMO Impact Pillar.

“It’s never been a better, yet more challenging, time to be a marketing leader.  Our potential for impact is at an all-time high as marketing has become the lynchpin of successful brands and organizations.  Simultaneously, as our profession transforms dynamically, it is increasingly challenging to excel in all things marketing so that you can maximize your impact.  Whether you employ science or art, research or rogue thinking, big data or a big heart, the goal of the CMO is to make a measurable difference, both in terms of profitability and the impact that your company and brand have on the life of others.  The “CMO Impact” pillar is here to help us all successfully navigate epic change through personal and professional growth.

My journey in marketing has taken me through the worlds of product development & design, sourcing and operations, brand development and the crafting of marketing & communications strategies.  Along the way, I have been extremely fortunate to have strong mentors, confidants, and peers that have challenged me, supported me, and allowed me to strive for more.  The goal of the CMO Club and our CMO Impact Pillar is to achieve that level of peer mentorship, support and the free exchange of ideas.  When we come together, we can be inspired by each other’s successes and support each other as we face similar challenges.  Together, we can work to make a greater impact.” – Richard Honiball, CMO Impact Chair.