This post was co-authored by Geoff Wilson, CEO and Founder and Robert Berris, VP, Digital Strategy at 352 Inc.

Customer or Consumer Experience (CX) means many things, and its impact differs across organizations and industries. At 325 Inc, we view CX as the opportunity to understand the user and discover the intersection of their needs and your business goals.

It can be easy to build the infrastructure of an experience – your physical storefront, a website, etc., yet most CX occurs subconsciously, beyond our reach. To create successful digital experiences, it’s critical to understand the emotional and psychological elements of CX well before you write a line of code or design a single pixel.

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