submitted by Erica Seidel, Founder of The Connective Good
CMOs are both embracing and grappling with technology. New talent with different skills are needed.
Enter, the Marketing Technologist, a new marketing role where the expectations are high, and the supply of top talent is low.
In this piece, research conducted by Erica Seidel is translated into compelling content that includes concrete recommendations, a short self-assessment of your marketing technologist recruiting approach and a helpful map of “how-to” scout, assess and sell to this important and scarce pool of talent.
Insights provided are immediately applicable to any CMO looking to fill this much needed role.
Participants in this study include:
- Rishi Dave, Chief Marketing Officer Dun & Bradstreet
- Malcolm Faulds, Head of Global Marketing dunnhumby
- Dave Balter, Global Head of Investments, dunnhumby and CEO, Smarterer
- Cesar Brea, Partner, Force Five Partners and Author, Marketing and Sales Analytics
- Shawn Goodin, Director of Marketing Technology The Clorox Company
- Adam LeVasseur, Consultant Slalom Consulting
- David Norton, EVP, Customer Analytics and Insights MDC Partners
- Jason Seeba, Lead Marketing Technologist BloomReach
- Philipp Stauffer, Founder and CEO Onor
- Greg Tirico, Director, Digital Media and Content Sage
- Hagen Wenzek, Acting CTO and Advisor Unified Social; and former CTO, Mediabrands
About Erica Seidel
Founder of a recruiting practice called The Connective Good, specializing in helping organizations attract and land talent to lead the transformation to data-driven marketing. Former lead of The CMO Group and The Interactive Marketing Council at Forrester Research. Prior background in software development, with companies such as Sony, IBM, and Sun Microsystems (now Oracle).
