How does your organization’s meetings and events measure up against others? Does your team share the same concerns, pressures, and roadblocks to success as other event planners and marketers?
A global survey was fielded by Cvent in May 2015. The respondents included over 2,200 executives, planners, and marketers involved with planning or managing. Across the globe, executives have placed a significant emphasis on increasing attendance, staying on budget, and delivering engaging experiences, all the while planners and marketers are working to achieve this with tightening budgets and fewer resources.
“In order for attendees to commit their time and money to attending your event, you need to provide an educational, entertaining, and inspiring experience.” -Cvent 2015 Global Events Benchmark Study
Marketing and planning events presents familiar challenges to meeting professionals in all industry types, specifically, achieving return on investment (ROI) year-after-year. This is a common theme among small, medium and large-scale events. As you review the results, you’ll gain a clear perspective on the size and scope of meetings, conferences, events, and trade shows worldwide. What do planners spend most of their time on? How are other teams managing registration and increasing attendance? How far out do they plan their events?
Planners and marketers are becoming more strategic in their approach to live events. They are starting to utilize technology (both in the office and onsite) to save time and cut costs, go mobile, and employ best practices learned from industry peers. Despite ebbs and flows, the global meeting industry has never been more robust and the need for face-to-face meetings never so vital.