What can’t we do with phones and computers?
There’s always new technology and updated apps to streamline communication. It reaches beyond talking to your customers, too, as a rising number of companies are running operations with location-independent team members.
Here’s 5 pieces of marketing news this week, for CMOs on the go:
- Welcome to your new virtual boardroom: Speak, a real-time collaboration tool, has updated its features to allow for communication between multiple teams. It allows users to visit different groups, see current conversations and do screen shares as needed. Use it alone, or alongside current tools like Slack and manage your entire team from anywhere.
- Should your company be worried about China’s currency de-evaluation? Ad Age takes a look at which companies may benefit – and which may lose – after a recent dip in both currency and GDP growth. Read the full article here.
- A study done by Netsertive and Borrell Associates revealed that brands are still leaving about $14 billion dollars worth of mobile marketing opportunities on the table. According to the findings, only 12% of major brands said mobile was important to their co-op marketing strategy. Read the article here.
- The results are in: Adweek announced the winners of its 2015 Brand Genius Awards on Wednesday. Among the top 5 of marketing’s best and brightest were Adam Peake of Under Armour and Morgan Flatley of Gatorade. See the full list then reserve your spot at the awards gala in October.