With Cannes Lions in full swing this week, the best of the advertising and marketing world has been on display, meaning there’s no shortage of award-winning campaigns to inspire us, new updates to evaluate and general buzz in the industry to talk about. Whether it’s a conversation about social media influencers sparked by the award-winning faux-grammer Louise Delage, or news about marketing’s best and brightest leaders in Adweek’s Cannes Lions coverage, here’s what we’re talking about this week:
- Blockchain for marketing? During Cannes Lions, Comcast Advanced Advertising Group announced their solution to the media transparency problem. Their new platform will “allow marketers to anonymously match their data sets with programmers and others in the industry to target consumers on any device without giving up proprietary customer info,” according to Ad Age. Read more, here.
- Ghost mode, off. Snapchat’s latest update – Snap Map – ups the ante on geo-tagged posts, allowing users to interact via a live-time world map. The feature is optional, so users don’t have to divulge their location. The company has said it won’t be selling ads on this part of the app, but that’s likely just a matter of time. Social Media Today has the full scoop.
- The answer to Facebook and Google’s advertising duopoly? Sonobi. That’s the tech firm behind JetStream, the cookie-less ad marketplace that’s bringing together independent publishers to deliver a potential reach of 325 million people to its advertisers. MarTech Today talks about the accessibility, efficiency and transparency of this new marketing platform.
- Bots 2.0 have arrived. Watson, IBM’s Virtual Assistant technology, has the first out-of-the-box bot, AI and human customer service rep integration. And it’s pretty amazing, according to MarTech Today. LivePerson uses asynchronous messaging and is synced with brand inventory and customer data to create a seamless experience. Read more in the official press release.
- Why not bring the fitting room into your living room? On Tuesday, Amazon announced Prime Wardrobe, a service that ships shoppers clothing and lets them try on the items for seven days before paying. An approach that catapulted eyewear retailer Warby Parker into a huge success several years ago, this is another e-commerce swing at traditional retail models. Read all about it, here.