There is a constant need for change and adaptation in the marketing realm. As customers’ information needs evolve and new markets emerge, CMOs and brands are increasingly seeing challenges and opportunities associated with their own transformation.

This Week in Marketing, we look at a few headlines on this very topic.

  • It’s not just Millennials and Gen Z who are glued to their phones: this infographic shows that older generations are spending a solid amount of time on social networks as well. Could it be time to expand mobile ad campaigns beyond younger generations? Get the stats in this AdWeek article and infographic.

Have you registered for the CMO Club’s Spring Innovation & Inspiration Summit yet? Click here for more information and to register for the event April 18-19 at the gorgeous Ritz Carlton in Marina del Rey, California!