How do you cultivate innovative ideas that consistently get big results? For CMO’s it’s crucial to be the dynamic, genius leader who knows how. After interviewing leading marketers, five behavior patterns – with “how-to” ideas and examples — were identified as the underpinnings of marketing genius.

This article overviews the five patterns of marketing genius. There are five additional articles in the series, each focused on one of the five patterns in a quick why, what, how format with a real-world example meant to provide actionable ideas to help enhance your own marketing genius.

This article is part of a series covering excerpts from Unlocking The Five Patterns of Marketing Genius

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