As marketers, it’s easy underestimate how hard transformation can be.

But a brand – and its employees – must constantly be changing to survive.

At the Silicon Valley Roundtable Discussion and Dinner last week, CMO Club members discussed the importance of transformation, techniques to get everyone engaged in the process and key moments where transformation and flexibility within a brand are crucial. Led by Robin Matlock, CMO of VMware, the discussion began at a logical point:

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