Synopsis: Leveraging data-driven predictive insights is a key asset to achieve organic growth in today’s competitive economy. Data scientists are critical and in short supply, and organizing their talents to the advantage of the firm can be daunting. Find out how CMOs can win the fight for data science talent to build stronger marketing teams and business outcomes.

Jointly Written By:

John P. Kelly, Managing Director, Predictive Analytics, Berkeley Research Group; and
Farouk Ferchichi, Corporate Manager, Analytics, Toyota Financial Services

Special Contribution by:

Dr. Kurt Keutzer, Professor, UC Berkeley
Dr. Ed Egan, Assistant Professor, Imperial College Business School
Emery Rowand, Managing Partner, Savant Consulting


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