What did you want to be when you grew up? When I was a kid it was either an astronaut, football or baseball player. Religious teaching taught us it was our duty to find the purpose for which we were put on this Earth. And I sure tried. I was thinking about all this as I listened to presentations at the CMO Club marketing summit last week in Manhattan. Speaker after speaker delivered innovative ideas that spurred my imagination of what is possible for my pretty cool camera store in New Jersey in this new age of big data, beacons, Internet and social media marketing.
And then our keynote speaker, Vicente Fox, the former President of Mexico spoke. What, I wondered, would his talk have to do with clever marketing?
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