Can big data inspire creative thinking? Absolutely. Big data can be an inspirational element, but I believe I have shown by example that big data by itself is rather sterile and untamed. We are inspired by the world around us and this would include the tools and applications of big data in our world. Is this to say that big data is the only, or most important inspiration? No. Big data should be seen as a tool to help us in our creative thinking, but we must understand and be critical of its use in elevating our new solutions. Companies and agencies that embrace the new tools which leverage big data will find themselves at an advantage, those that don’t are missing potential creative solutions they could not achieve otherwise.

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