By John Hall, CEO at Influence & Co.

Nothing is more engaging than a riveting personal narrative. A triumph-over-tragedy tale, a self-deprecating anecdote that illustrates a great business lesson, a funny story from your first day on the job — these types of stories are at the heart of great content.

Personal stories make you relatable, and that’s a huge advantage when selling your brand. By creating unique, personal content, CMOs can connect with current and future clients while boosting their companies’ images.

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