Building true love for a brand isn’t just about marketing to the customer. The soul of a brand starts with the people who bring it to life – the employees. Brands that enjoy customer love most often enjoy an internal brand love from their employees and it’s their passion and exuberance for the company that comes through in the customer’s experience. The importance of acknowledging and architecting an employee journey is often overlooked. As a result, brands spend a great deal of time and effort trying to overcome customer experience issues that ultimately stem from a lack of internal brand love. Establishing a Talent Engagement Strategy that wins the hearts and minds of your team is imperative. Here are a few key considerations:

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