"If we don’t have a purpose, we’re missing an opportunity. That’s part of why I was attracted to marketing in the first place. It’s not just about selling more product or burnishing a brand, it’s about enabling companies to live up to their values and make meaningful contributions to society." - Ed
The CMO Club recently sat down with 2018 President’s Circle Award winner Mirjana Prokic, CMO and International Market Development Director at Farecla Products, Inc., on marketing success, start-ups, and what's really important to her.