CMO ClubHouse Conversations with Liliana Torres

Meet Liliana Torres, Global Marketing Director for Demand Generation Industrial Solutions, GE Power, the next in our series, CMO ClubHouse Conversations, The Person Behind the Brand.

The Person Behind The Brand

Liliana Torres

  Liliana Torres is the Global Marketing Director for Demand Generation Industrial Solutions, GE Power. She leads a team of global demand generation marketers responsible for developing, adapting and executing outcome-based marketing programs to increase market awareness, generates demand, accelerates pipeline, activates partners and grows sales. In February 2011, she joined the GE Energy Industrial Solutions team as a Marketing, Spec Engineering and Channel Director for Latin America. She and her team transformed GE’s marketing from a cost center to a revenue center through…