CMO ClubHouse Conversations with Laston Charriez

CMO Club recently sat down with Laston Charriez of Pilgrim's to talk about his career, his passions and his advice for the younger generation.

 

The Person Behind the Brand

 Laston Charriez

  Laston Charriez is the Head of Marketing for Pilgrim’s, a retail, wholesale, and consumer products company, working with over 4,000 family farms throughout the U.S., Western Europe, and Mexico to bring a variety of food products to market. His career spans a diverse set of industries and brands across the U.S. and Latin America, including such luminaries as Procter & Gamble, Sara Lee, Western Union, and Denver Mattress. Laston grew up in Puerto Rico of French descent, is a Purdue graduate, and an avid mountain biker.…