PAULA PULEO SHARES HER INSIGHTS AS THE NEW CMO Customer Engagement CHAIR

Paula Puleo, the new CMO Solution Chair, shares her insights as the head of the CMO Customer Engagement Pillar “I have spent most of my career fighting for the customer.  From my early days at American Express, to my formative years helping Don Peppers and Martha Rogers write books, consult with companies and truly change thought their concept of 1to1 marketing.  Our main premise in the mid to late 1990’s  was that true brand differentiation was the result of providing a relevant customer experience that no one else could.  Fast forward almost 20 years and now we have things like the web,…